Brevo Marketing Platform


While Brevo, formerly known as Sendinblue, is primarily designed for businesses, it can still be a valuable tool for musicians in several ways

Fan management and engagement

Create a fan database: Collect and manage fan information, including email addresses, phone numbers, and social media handles, to create a centralized fan database.

Targeted Communication: Segment your fan base based on interests, demographics, or location and send personalized emails or text messages to keep them interested and informed about upcoming releases, shows, or promotions.

Nurture relationships: Use automated email sequences to welcome new fans, provide exclusive content, offer discounts, or seek feedback.

Fan Community Engagement: Use Brevo’s live chat feature to interact with fans in real time, answer questions, and create a stronger sense of community.

Marketing and promotion

Promote new music releases: Create targeted email campaigns to announce new album or single releases, share music videos, and drive traffic to streaming platforms.

Host online events: Promote online concerts, live streams, or Q&A sessions with fans using email marketing and landing pages.

Increase social media presence: Schedule and manage social media posts, run social media contests, and track social media engagement within Brevo.

Targeted Advertising: Use Brevo’s ad creation tools to run targeted ads on Facebook, Instagram, or other platforms to reach potential fans and promote your music.

Comments and ideas from fans

Take Surveys: Create and send surveys to collect feedback from fans about their preferences, music tastes, or event experiences.

Analyze email performance: Track open rates, click-through rates, and conversion rates of email campaigns to gain insight into fan engagement and optimize marketing strategies.

Overall, while Brevo may not be designed specifically for musicians, its CRM, marketing automation, and communications features can be tailored to effectively manage fan relationships, promote music, grow a fan base, and gain Valuable information to improve your music career.

Your free plan includes

  • 300 emails/day
  • Customizable email templates
  • Drag & drop editor
  • Transactional emails
  • SMS and WhatsApp campaigns



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